DP BNI +19 Campaign
Client: Banco BNI
Year: 2025
Agency: Seven 360
Year: 2025
Agency: Seven 360
Concept
With a highly competitive interest rate, Banco BNI launched its DP +19 product aiming to go beyond numbers — turning financial return into personal fulfillment.
The campaign “Live Life +19%” is built on a simple idea: returns that let you enjoy what truly matters — travel, family, lifestyle, and future goals.
Creative Approach
The visual identity balances sophistication and approachability. A vibrant color palette, circular graphic elements, and confident, diverse faces bring the message to life. The “+19%” mark becomes a seal of real-world value — for life beyond the bank.
Key Message
“Invest in what really matters and live new experiences with more benefits.”
